Make AI Mediocre again, Brand Cadbury’s Humorous Take on AI in Our Lives

With its recent Cadbury advertisement campaign–‘making AI mediocre again’, the Mondelez India is back with its iconic humour. It is a case in point and amusingly forces us to think if what the 5 star brand is showcasing in the advertisement is indeed going to be our future.  

Mondelez India’s brand underscores the value of stepping back from the daily busy life and do nothing. The campaign raises an alarm on the speed at which AI is entering our life and work, with no time to relax.

Targeting youth, the campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace. In the video, as a course correction, it builds the world’s first server farm, fills it with gibrish, so that ai tools would pick it up as training data, prone to error and make AI less efficient.

Its an imaginative campaign that takes a dig at the AI revolution and how it is impacting our lives. In a world obsessed with AI's rapid advancement, the ‘Make AI Mediocre Again’ campaign offers refreshing dose of humour and self awareness.

This campaign playfully critiques the role of AI in our lives, advocating for a return to simplicity and the acceptances of imperfection.

So step back, relax and enjoy a 5 star, as brand Cadbury would like you to believe!